Over the last 10 years, SmartStrand® has proven itself in over 7 million homes as well as endured some of the most extraordinary challenges in the history of carpet, including a 2,800 lb. rhino, the nation’s messiest kids, a coast-to-coast blitz of stains, squirts and spills, and even the Puppy Bowl. In its newest campaign, Mohawk is putting its new SmartStrand® Forever Clean

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– the toughest, easiest to clean carpet on the planet
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to the ultimate test by pitting it against the toughest, muddiest event on the planet: Tough Mudder®.



Tough Mudder is the premier adventure challenge series in the world, testing participants’ physical and mental strength with 10-12 miles of exhilarating obstacles over rugged terrain. The extremely muddy obstacle course, designed by British Special Forces, tests all-around strength, stamina, teamwork and mental grit. Christoff and Sons’ own Ted Christoff will be leading a team of employees, family and friends (including JTV’s Bill Mitch) in the 2015 Touch Mudder at Michigan International Speedway September 26. Before, during and after the event, follow us on Facebook. We will compete and cross the SmartStrand Forever Clean carpet at the finish line. Then we’ll clean the carpet. You won’t want to miss this! Wish us luck!